Company Life Stage – Large scale transformation. High growth, fast moving $1.1B company. Strong balance sheet and poised for explosive growth.
Situation- $1.1B company still behaving like a $100MM company. Execute on newly created go to market strategy, operating model and org design. Integrate, build, fortify and scale.
Challenges & Opportunities
- Culture and Environment - A fast-moving and evolving environment with an entrepreneurial start-up feel, but in reality, a billion-dollar operation in need of a CCO leader who possessed heightened levels of stamina and growth agility to execute an aggressive innovation and M&A strategy. Nine brands, nine customer teams and little synergy among — integrate and execute a one team, one customer model.
- State of Transformation - Unprecedented new organizational design with 90% of the team entering new roles while preparing and fortifying the company for massive growth.
- Under-Indexed Brand and Company Name Recognition - Several brands with high consumer awareness, yet majority of brands under-indexed in brand awareness. Corporate company name not widely recognized.
Optimal Fit Factors
- Balance of advanced strategic acumen with boots on the ground high touch execution approach
- Advanced emotional and cultural intelligence
- Flexible, adaptable and resilient - energized by ambiguity and change
- Visionary – inspirational, trusted and engaging leader
- Driven to build capabilities, serve as a change agent, accelerate and optimize
- Exceptional growth agility and future bench candidate for President level
The Approach
- Set forth on a mission to identify, engage and secure candidates who brought the right technical, behavioral and leadership skills as well as right motivation for the opportunity beyond title and on-trend product category. Passion for the category was not enough to get a seat at this table. This was a true ‘build’ versus ‘manage’ situation and filtering for the right motivation required an expert approach to discern the ‘right’ candidates.
- Recognized the challenge of attracting big CPG branded professionals to an unknown company name with a sense of urgency and required a heavily weighted referral-based approach and expert storytelling skills to further the network in identifying bullseye target candidates.
- Devised a two-prong market outreach strategy incorporating a wide scale trusted network of sources methodology and casting a wider net to ensure all potential candidates were identified through a customized white space research model.
Search Cycle Statistics
14
Days from Search Initiation to Candidate Slate Intro
4
# of Candidates Presented
54
Days from Search Initiation to Candidate Acceptance
50%
Diverse Candidates Presented
Subsequent Searches within 1 month of CCO onboarding
Vice President Sales, Walmart and Sam’s Club International
- Search Initiation to Candidate Slate Intro – 14 days
- Candidate Slate – 4 candidates
- Search Initiation to Candidate Acceptance – 56 days
- Diversity - 50% diverse candidates presented
Director Weight Management & Healthy Lifestyle, Walmart & Sam’s Club International
- Search Initiation to Candidate Slate Intro - 14 days
- # Candidates Presented - 4
- Search Initiation to Candidate Acceptance - 54 days
- Diversity - 50% diverse candidates presented
Director Performance Management, Walmart & Sam’s Club International
- Placed candidate previously introduced for Vice President Sales, Walmart and Sam’s Club International
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